Website design and development

The page was designed to highlight the company’s character, its product collections, and its philosophy through balanced typography, a dynamic layout, and a purposeful use of color.

I was responsible for the UI design, graphic creation, the selection and editing of the video clips used in the headers, the copywriting with the assistance of Copilot, and the development of the website in Bootstrap. Additionally, I handled the complete production of the product photos — from shooting and retouching to their final presentation.

Key Features

• Full website design with a focus on structure and ease of navigation.
• A visual identity that reflects Pithia’s style and culture.
• A balanced approach between branding, product presentation, and clear information.
• Responsive layout for a smooth experience across all devices.
• Use of graphic elements that enhance the brand’s premium urban aesthetic.